Email Marketing For The Beauty Industry
Getting clients to visit the salon regularly can be a challenge, especially with no receptionist who is skilled at rebooking.
Although good appearances provide an uplifting feeling, people still wait weeks past the upkeep period to make an appointment. These extended periods affect your business’s profits more than you may realize.
Increase Your Profits With Email Marketing
Email marketing is an effective solution for increasing customers’ visit frequency. It allows you to engage with clients in ways that get them back in the salon sooner.
Use email campaigns to:
- Get more online appointments
- Get referrals
- Grow social media pages
- Sell more retail
- Get feedback with surveys
- Get better reviews
- And much more
How Much Money Is Your Business Losing?
***Client salon visit goal = every 2 months or 6 times per year.
If you have 10 clients who visit the salon every 4 times a year versus 6 times a year, you miss 2 appointments from each client during that calendar year.
For example, if your average service amount = $45.
45 x 2 missed appointments per year = $90
$90 @ 10 clients, is $900 missed per year when 10 clients visit the salon 4 times a year (or every 3 months) versus 6 times a year (every 2 months).
The loss magnifies as more clients miss their follow-up appointments and the gap between each visits extends.
Do you like having lots of clients? Imagine you have two choices: 100 clients every 3 months or 50 clients every month. If they each spend $40, the 50 clients can bring you $2,000 in just one month. That’s much better than $1,333 from 100 clients over 3 months.
In a year, the 50 clients can give you an extra $8,400! I’m telling you this because it’s important for businesses that offer beauty and grooming services.
Customers who return for service sooner will help your business grow more quickly.
Learn How Email Marketing Can Help Get Clients Back To The Salon Faster
