Believe in Your Craft.

Use Digital Marketing and Technology To Build the Life You Envision.

Give Your Students the Tools to Build a Career—Not Just a License

Prepare Your Students with Real-World Business Tools and Generate Recurring Revenue for Your School.

Beauty school graduates know how to do hair, skin, or nails, but when it comes to getting clients, staying booked, or promoting themselves, they feel stuck.

They leave your school inspired but overwhelmed. They’ve earned their license, but not the business skills or tools they need to survive in today’s competitive market.

You can be the school that fills the gap by providing your own branded software platform. Offer students what no other school has. Using a customized, school-branded marketing software, teach them real-world techniques to build their businesses, market themselves, and grow with confidence.

Salon Marketing For Beauty Schools

by | May 31, 2025 | Beauty & Barber Colleges | 0 Comments

Empower Your Students With Real-World Marketing Skills  While Building Your School’s Own White-Label Software BrandToday, many beauty graduates don't go straight into salons. Instead, they lease a suite, rent a booth, or start independent businesses. According to...
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What is SaaS?

SaaS (Software as a Service) is cloud-based software accessed by subscription. For beauty schools, SaaS is an opportunity to offer students business tools—like text/email marketing, appointment booking, social media scheduling, and more—under your own brand. Instead of students piecing together apps after graduation, you give them everything in one place, ready to go.

What is White-Label Software?

White-labeling a means you can take a software system and rebrand it with your school’s name, colors, and logo. This customizable Saas system becomes a full suite of business tools that your students can access right away to reinforces your school’s value during and after their education.

What’s Included in the Platform?

Introducing a white-labeled platform comes packed with tools beauty professionals need to run a successful business from day one:

  • Email & SMS marketing

  • Appointment booking with reminders

  • Social media post scheduler

  • Website & landing page builder

  • Google review management

  • AI chat widgets & automated responses

  • Pre-built campaigns (new client welcome, birthday promos, rebooking, and more)

These tools are customized once and imported for each new student, so they skip the tech struggle and start using them immediately.

What Is the Future of Work, Business, and Marketing?

AI and automation are no longer the future—they’re the now. Today’s most successful independent professionals rely on AI to save time and book clients, respond instantly, manage reviews, and market smarter, not harder.

Teaching your students how to utilize AI-powered tools provides them with a significant advantage.

You’re not just teaching them what’s current, you’re preparing them for the inevitable changes in the beauty industry.

“We surveyed students and found that 65% planned to work solo in a salon suite after graduation. Instead of letting them struggle after leaving, we decided to partner with Swayble to create a custom marketing platform for our college. Now, our school not only teaches technical skills, but also equips graduates with the necessary business tools to succeed.”

-School Director

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“As the school career counselor, I checked in with graduates regularly. What I discovered is that I felt most lost when it came to attracting new clients or getting regulars back in their chairs sooner. We discovered the Saas opportunity and within a year our yearly revenue increased, graduate referrals went up, and our online review scores were higher than ever.”

– Career Guidance Counselor

“We knew many of our barber graduates were planning to work on their own in a studio or rent a booth at a local barbershop, so we launched our own branded software and trained all previous graduates at no cost.

In less than 6 months, students learned how to run promos, collect reviews, and send newsletter emails. Not only did graduates start booking clients faster, but the school also reported a 25% increase in alum engagement, with many returning to mentor current students and share their business success stories.”

-Barber Head Instructor