Your Website Is Digital Real Estate. It Should Generate Revenue Too.
Why do you have a salon website? What is the purpose? Yes, every salon business should have a website for
- Online Scheduling
- Service List + Pricing
- Staff Bio Page
- Blog
- Other salon information and updates
These are sensible reasons to have an online presence, but there are other ways to generate extra revenue with your salon website.
In this quick 6-minute read, discover how to generate more revenue for your beauty business using your salon website. A website is not just a place for customers to view. It can also be a hub for interactions. Your website is business real estate. With this in mind, let’s get into 5 Ways To Generate Revenue From Your Salon Website.
#1 – Online Store
You can sell the same products you offer in the salon, online. All you’ll need to do is, create a store, add images, and write a description for each product. With a professional license, you can purchase salon-brand products at a wholesale rate. Whenever someone pays the retail price, buy the product at your local professional beauty store (at your discounted rate) and ship it to your customer or have them pick it up during their next appointment.
Give clients the convenience of online shopping. Transform your website with an online salon store and enter into the current future of the beauty industry.
Establish a deeper trust with clients by providing valuable information and their favorite products to recreate the salon look between visits.
Don’t underestimate the amount of money that can be made over time. Especially if you’re sharing your store link on your social media pages, in emails, through SMS messaging, and within the salon.
#2 – Affiliate Marketing
If you ever visited a website, clicked on something that caught your interest, and ended up on a new website; that was likely done with affiliate marketing.
Affiliate marketing is a way to partner with companies that relate to your clientele type. After completing a short application and approval, you’ll receive a URL link that tracks back to you. You can share this link on many platforms. The best way to share your link is on your website within a blog post.
For example, a blog post, ‘3 Ways to Grow Hair Quickly’ could benefit from an affiliate partnership with a hair growth company. Educating your salon clients and website visitors is the best way to make money with affiliate marketing.
Think about everything you think your clients would want to know about and create as much content as you can around those topics. People want to be informed and entertained. Finding a way to do that in a way that uplifts your brand will increase your website traffic over time.
Keep in mind this is similar to a referral. Therefore, you want to research the product for reviews or try it yourself before becoming an affiliate. When someone clicks and buys from your link, you get paid!
#3 – Sell Ad Space
Your salon’s website can become valuable digital real estate. Offer businesses in your area an opportunity to display their offers on your web pages. Sell ad space to non-competing businesses such as boutiques, education centers, fitness centers, cleaners, and other business types.
Present businesses in your area ad packages that promote them on your salon’s website, newsletters, and social media pages.
This not only benefits your salon financially but also creates a supportive network within your community. It’s a win-win scenario where your website becomes a hub and hero to local businesses looking to connect with your audience type.
#4 – Membership Subscriptions for Exclusive Benefits:
Create a membership program that offers exclusive benefits to loyal customers. These benefits could include discounted services, early access to promotions, members-only events, or even a monthly subscription box with salon products. Customers pay a recurring fee to access these perks, which can help build a loyal customer base and provide a steady stream of income for your salon.
#5 – Online Hair and Beauty Tutorials
Promote the expertise of your salon’s staff by offering online tutorials and courses related to haircare, skincare, makeup, or hairstyling. Sell beauty products or even courses to help others maintain a kept look.
Online hair and beauty tutorials can generate revenue and establish your salon as a trusted source of beauty knowledge, attracting a wider online audience.
Leverage the power of your salon’s website. Unlock a new stream of income and elevate your business to new heights. Whether you engage in affiliate marketing, create an online store, or sell ad space on your salon’s website, these opportunities can transform your website into a money-making machine. Ensure your salon not only survive but thrive in today’s digital marketplace. Implement these tactics today, and watch your salon profits soar.
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- Learn how to organize your client’s information and get more from your salon software.
- Understand your salon’s online presence. Get a free ‘Internet Marketing Business Report’ with solutions you can implement immediately.
- Know what to do now and in the future to create your desired beauty business.
- See how to increase your salon’s value. Position yourself to sell in the future or open additional locations.
