How TO Outperform 80% of Local Salon Suites
And Dominate Your Area’s Market
1.) Organize Your CRM. Make Your Clients Feel Special With Personalized Messages
Your CRM is the software part where you store clients’ information. Organizing your CRM involves ensuring that each client profile is accurate and complete. This includes the client’s full name, phone number, email address, and notes about services.
Another important task for managing and updating a client’s profile is appropriate tagging. Tagging is a way to categorize your clients into groups for personalized promotions and messages.
Imagine a barber who sends out a promotion offering half-off beard trims to his entire client list. While this might sound like a great deal, many clients without beards will ignore the message and may feel overlooked, because the promotion isn’t relevant to their needs. This is where an organized client list and proper tagging and segmentation become very important.
With an organized customer contact list, that same barber could have used tags to label and identify exactly which clients have requested beard trims in the past and tailor his promotion only to customers with a beard tag. Meanwhile, other clients would receive promotions that match their preferences, like a discount on haircuts or grooming products.
To organize your list, first gather all customers’ contact information found in places like your cell phone, payment processors, and lead-generation campaigns. Transfer clients’ information to one centralized location. Your salon software should have a CRM (Customer Relationship Management) section to store all your clients’ contact details and preferences. The CRM system should also have ‘tagging’ capabilities. Tagging is extremely helpful and vital. Using tags for each client profile lets you label your customers by service type, referral source, gender, and many other attributes. *Don’t use tags that are offensive or derogatory.
Use tags to separate your clientele into groups for personalization.
Before or after each service, make it a habit to check your client’s profile. Ensure it is complete and updated with the necessary information, email address, and tag(s).
By organizing your client data, you can send targeted promotions that resonate with specific client needs, creating a more personalized experience. And when clients feel like the message is just for them, they’re more likely to book appointments and make purchases, ultimately boosting your bottom line.
2.) Maximize Time with an Efficient Appointment Scheduling System
Time is money, especially in the salon business. Having an efficient appointment scheduling system gives you complete control over your day, allowing you to get the most out of every working hour. With an online booking system, you can easily see your daily schedule at a glance, which makes it easier to spot gaps in your calendar. These gaps are opportunities to generate more revenue. You can fill them by reaching out to regular clients or offering last-minute promotions to new customers.
Beyond filling the schedule, online booking streamlines communication with clients. They can book, reschedule, or cancel appointments without needing to call in, making it convenient for both you and them. It saves valuable time that would otherwise be spent on back-and-forth conversations. Plus, with today’s AI-driven technology, many routine client questions—like service details or appointment availability—can be handled without a receptionist. This not only saves on labor costs but also enhances the client experience, offering 24/7 accessibility.
An organized scheduling system frees you from the administrative burden and helps you make every minute of the day more profitable. It’s a tool that gives you and your team control over your time, resulting in more productive and profitable workdays.
3.) Maximize Profits With An Organized Inventory System
Yes, you’re a stylist, barber, beauty professional, artist, and free spirit, but as a business owner, the most tedious tasks are usually the most important. Keeping salon inventory is not sexy, but it is crucial for any salon looking to make money with retail sales and save money on the back bar. Retail sales are often an underutilized revenue stream in salons. Knowing what your clients love and ensuring those products are always in stock can boost sales and keep clients returning for more.
An organized and managed inventory eliminates the guesswork about what products clients love and what’s sitting untouched on the shelves. Instead of relying on rough estimates or panic-ordering supplies at the last minute, use your salon software to track your stock in real time and ensure you’re never over or understocked. This level of clarity lets you know exactly which items are flying off the shelves and which may need to be phased out or discounted.
Proper inventory management improves profits now and sets up the salon for long-term financial health, helping you make informed purchasing decisions and stay ahead of demand.
4.) Be Content Ready With Organized Photos, Videos, and Salon Media
Having a collection of high-quality photos and videos is essential for promoting your salon, but the key to getting the most out of your media lies in how well you organize it. Imagine trying to find that perfect before-and-after shot from a color service, but you can’t remember which folder you saved it in. Organizing your salon content into clearly labeled folders—whether by service type, specific stylist, or even by the platform you plan to post on—makes it easier to find and repurpose your content when needed.
Labeling by service type (like color, cuts, or specialty treatments) ensures that you can quickly access and showcase relevant work when a particular promotion comes up. Organizing by stylists also allows you to spotlight individual team members’ skills, which is a great way to build their brand and attract more clients to their chair. Additionally, creating folders by purpose or platform (like Instagram, Facebook, or your website) ensures your content is ready to go when it’s time to post, saving you the hassle of resizing or reformatting at the last minute.
This type of organization is beneficial for immediate promotions and long-term marketing. Having everything adequately categorized makes it easy to share with marketing teams, repurpose content for seasonal promotions, or refresh your website. When your salon media content is organized and easy to find, you’ll be prepared to showcase your best work at the right moment to attract new clients and increase bookings.
Transforming your salon suite business from average to exceptional requires strategic commitment. By implementing these five key strategies—organizing and updating your CRM, saving time with online scheduling, managing inventory, organizing the business content, and preparing for seasonal events—you’ll be ready to outperform 80% of local competitors.
Success isn’t about overnight transformation. It’s the consistent, minor improvements that grow the business over time. Want to learn how to use technology to make your beauty and grooming business successful?
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