Grow Your Beauty Business with Marketing That Works

Whether you want to master it yourself or have it done for you — we’re here to help you get more clients, more loyalty, and more freedom.

Who We Help

Marketing for the beauty industry
Beauty school enrollment strategies

We teach and work for Independent Barbers &

Beauty Professionals who rent a salon suite as a business owner.

We guide Beauty Colleges looking to provide marketing education and software solutions for their students and graduates.

How We Help

Do It Yourself Marketing

Access to our private community, video courses, and ready-to-use marketing templates.

Done For You Marketing

We run your ads, emails, and automations, so you can focus on your clients while we handle the tech.

What’s Your Marketing Path?

Are you mastering your beauty marketing?

Take the 60-second quizor Schedule a 20-minute Consultation

I spent over a decade behind the chair helping people look and feel their best. Now I’m passionate about helping beauty pros grow their businesses with smart marketing and automation.

I began my journey in the beauty industry as a young stylist, driven by my creativity and the power to uplift people with a better look.

As technology and information become increasingly accessible, so does talent and competition. I discovered that what truly sets professionals apart is not the work alone, but professionalism and genuine client care. With a commitment to business knowledge, I developed a passion for marketing and effective communication techniques.

I now channel these strengths into helping independent beauty professionals grow their businesses with modern marketing strategies and real industry expertise. My work isn’t just about getting more clients through the door; it’s about helping you think bigger, operate smarter, and earn the respect your craft deserves.

Trusted by salons & beauty professionals

Certified Digital Marketing Specialist

What Beauty Brands and Salons Are Saying About Our Work and Expertise

“I finally understand how to market my salon — and it shows in my bank account”.

Teresa K.

Salon Suite Stylist, Beauty 1st Hair Salon

“Thanks to Swayble, we created a marketing curriculum for our beauty college that our alumni continue to rave about.

-Clark Barber & Cosmetology College

I didn’t have much marketing knowledge before taking the courses provided by BeautyTech and Swayble. Now I use a technology I love to connect with clients and keep my calendar full.

James Taylor

Independent Barber, Kingz Barbershop

“We believe in innovation and providing the best education for our students. Sylvia’s expertise has enabled us to prepare our students with business strategies, and we now have our own school-branded marketing software that our graduates love”.

-Preserva Institute

5 Signs Your Salon Needs an AI Receptionist (Before You Hire Again)

Hiring a salon receptionist can feel like an endless cycle—high turnover, last-minute no-shows, missed calls, and constant training. You spend time finding the "perfect" front desk assistant, only to have them quit a few months later or call out on the busiest days....

Hiring For a Salon Receptionist? Here’s Why AI Might Be the Better Choice

In the salon business, a missed call often means a missed opportunity. Whether it's a new client trying to book for the first time or a regular needing a last-minute change, every call matters. People want answers quickly—about pricing, availability, or services—and...

AI vs. Human Receptionists: Which One Saves Your Salon More Money?

Receptionists are the unsung heroes of the salon world. They greet clients, manage bookings, answer phones, and keep the front desk running smoothly. But with rising labor costs and evolving technology, many salon owners are asking the question: Should I hire a...

Salon Marketing For Beauty Schools

Empower Your Students With Real-World Marketing Skills  While Building Your School’s Own White-Label Software BrandToday, many beauty graduates don't go straight into salons. Instead, they lease a suite, rent a booth, or start independent businesses. According to...

How to Use Paid Ads to Get New Clients for Your Salon or Barbershop

If your salon or barbershop needs more clients, paid ads might be your best move. Posting on social media, handing out fliers, and improving your Google profile work, but they can be slow. Paid ads, on the other hand, help you get seen immediately by people in your...

Attract The Perfect Clients For Your Beauty Salon, Barbershop, or Nail Salon

Stop Attracting the Wrong Clients For Your Beauty Business—Do This InsteadWho is your dream client? How do they dress, talk, and behave? If you serve clients who drain your energy, haggle over prices, or book inconsistently. The issue isn't the clientele, it's...

The 3-Step Strategy to Get More Clients Without Extra Work

The 3-Step Strategy to Getting More Clients Without Extra WorkGrowing a successful salon or barbershop business doesn’t always mean booking more clients or working longer hours. In many cases, it's about maximizing the opportunities already sitting in your chair....

Need a Salon Receptionist? Let AI Do the Job for You

Need a Salon Receptionist? Let AI Do the Job for YouRunning a salon is an art in its own right.—Between coloring, cutting, styling, and keeping clients happy, the last thing you want is to lose business because no one picked up the phone. Yet, it happens all the time....

Free Canva Color-Care Card For Salons

FREE Hair Care Color CardThe Perfect Take-Home GuideGive your clients the perfect take-home guide to maintain their fresh color while showcasing your expertise! Download this FREE Hair Care Color Card and ensure your clients know how to keep their hair looking vibrant...

Grow Your Beauty Business with Marketing That Works

Whether you want to master it yourself or have it done for you — we’re here to help you get more clients, more loyalty, and more freedom.