Say Goodbye To Slow Days and Inconsistent Profits
Grow Your Salon's Email List.
Get Clients Back In The Salon Sooner
Gone are the days of big afros, jerry curls, and men with perms and times when appointment books, yellow pages, and street corner payphones defined our communication.
Today looks aren’t the only thing that changes. The landscape for interacting with customers has changed also.
Whether you’re a seasoned entrepreneur or a new barbershop owner, ongoing communication with clients is necessary. Aiming to get existing customers back for a haircut in 4 weeks versus 6 or 8 weeks makes a big difference in revenue.
Building an email contact list gives you direct access to clients for promotions and special offers. Email marketing is a proven way to stay top-of-mind and get clients back to the barbershop sooner.
This short guide will teach you how to grow your email list, and use email marketing to increase your revenue .
Make Data a Priority
Make it a routine to keep your CRM (Customer Relationship Management) updated. A CRM is the part of the software that stores customers’ data. It’s the customer contact section of the software. Check it religiously either before every service or at checkout. Check for missing information, mainly email. If information is missing from their profile, update it with the customer before or after services. Strive to leave no blanks in a client’s profile. It’s the same as when we visit a doctor or dentist.
*I’ve included a script and method for asking for customers’ info. Feel free to share it with your staff so everyone is working together.
The most important info to retrieve is their name and email. If you plan to use physical mailers for marketing, you should include a physical address also. If you’re diligent on this small thing, your list will have grown significantly in less than 90 days.
Prioritizing your data gives you the power to communicate with clients between salon visits. This includes promotions, events, and special offers. As the need for your services arises, you’ll be top of mind.
Calculate the LVT (long-term value) of a client. Enter the average amount a customer spend and choosing a frequency period.
*get the yearly value per client.
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Host a Contest or Raffle
People love to win. Offer a valuable prize for a contest or raffle. Increase participation, and give prizes that are of value to your clientele. One barbershop displayed signs around the shop and on social media.
The contest rules were:
“Take a selfie after your haircut service and tag us. The post with the most likes gets 3 free Haircuts”.
A raffle is also a great way to grow an email list. Create a designated area where clients can easily subscribe to your newsletter. Display eye-catching signage and images for the raffle. Use a QR code to make entry simple and easy.
Raffles are fun. Most will sign up because they’re interested in your barbershop. Contests and giveaways give them another reason to say yes to your brand.
Prizes can include services, products, or a gift card from another local business.
Grow Your Email List With Online Ads
Technique, along with the best customer experience is required for barbershop success.
Existing clients keep the business going and new customers help us grow. With digital marketing, email campaigns are used to keep clients, while online ads are effective for attracting new ones. Online ad campaigns are used to bring awareness to potential customers, but can also be used to grow an email list.
Online ads are visible on webpages, search engines like Yahoo, and social media. The most effective ad type for salons and barbershops is local search. Local search ads are extremely effective for getting businesses in front of people who look for services in their area.
To use online ads to grow your email list, create and test your best offer for a new customer. This can include a 30-50% discount or even something free. A generous offer will get a higher response rate. In exchange for this amazing offer, they must sign up and agree to receive future offers and content from your barbershop via email and text. The objective is to grow your list and forfeit an instant profit for a long-term advantage. The gain happens when a new customer returns for the second visit and the LTV (lifetime value).
Without a list of engaged clients, growth opportunities remain untapped.
Image a non-stop busy barbershop with clients eagerly anticipating the latest trends, promotions, and events from your email newsletters. All because of a strategically built email list.
Embrace the transformative potential of a growing email list. Streamline your communications and strengthen client relationships.
This is the key to a thriving salon community and ensuring your barbershop stays at the forefront of the beauty industry. Start building those connections today, and watch your salon flourish tomorrow.
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- Learn how to organize your client’s information and get more from your salon software.
- Understand your salon’s online presence. Get a free ‘Internet Marketing Business Report’ with solutions you can implement immediately.
- Know what to do now and in the future to create your desired beauty business.
- See how to increase your salon’s value. Position yourself to sell in the future or open additional locations.
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